Ben Burns, head of the journalism program, comments in this article about the challenges facing a new Detroit business publication called DBusiness, which is edited by former Detroit News business reporter R.J. King. "The track record in this market for business magazines has been dismal," Burns observes. "The bottom line in terms of survivability has nothing to do with content; it has to do with the advertising base. That's going to be the concern. Who are the advertisers who will stick with it?"